[EXECUTIVE CORNER] UNTACT MARKETING: THE IMPORTANCE OF EXPERIENCE AND AUTHENTICITY
(WorldNews Japan)

These unprecedented times have forced businesses to seek new and inventive ways of speaking to customers. Marketing finds itself in the position of maintaining genuine connections with real people at a time when priorities are no longer focused on consumption and spending. As nations enforce strict social distancing and companies promote remote working and virtual meetings over face-to-face interactions, the lines between home and office are blurring. Instead of `home away from home,` it may be more accurate nowadays to say `work away from work.` A recent study even showed that over 40 percent* of those surveyed would be more than happy...